Creative Direction: We began the project with a deep dive into PEINER Gartenbau’s values, services, and target audience. Our aim was to create a creative direction that embodies the beauty and creativity of their landscaping work. We chose a natural, earthy color palette complemented by modern typography and organic design elements. This creative direction guided all subsequent design decisions, ensuring a consistent and visually appealing brand identity.
Brand Identity: Building on the creative direction, we developed a comprehensive brand identity for PEINER Gartenbau. This included designing a distinctive logo, creating a consistent visual style, and developing brand guidelines. The new logo features a sleek and modern design with botanical elements, symbolizing growth, nature, and creativity. Additionally, we created branded materials such as business cards, letterheads, and marketing collateral to establish a strong and recognizable brand presence.
UX/UI Design: With a solid brand identity in place, we focused on designing an intuitive and engaging user experience (UX) and user interface (UI) for PEINER Gartenbau’s website. Our UX strategy prioritized easy navigation, quick access to essential information, and a user-centric layout. The UI design incorporated the natural visual elements from the brand identity, creating a visually cohesive and appealing interface. Interactive features, such as hover effects and smooth transitions, were added to enhance user engagement and satisfaction.
Website Design: The culmination of our efforts was a visually stunning and highly functional website. The homepage immediately captures visitors’ attention with lush visuals and a clear introduction to PEINER Gartenbau’s services and expertise. Detailed service pages provide comprehensive information about their landscaping solutions, showcasing their past projects and capabilities. A dedicated blog section offers gardening tips, news, and updates, fostering a deeper connection with their audience. The website’s responsive design ensures a consistent and optimal experience across all devices.